Info Table: Colourful, Happy, Sustainable YOU – UnikBlends

UnikBlends inspires individuals to rethink their approach to fashion and take effective actions that would substantially reduce their collective negative impact on the environment.

The social and environmental impact of garments, considering their life cycle, is staggering! This is due to the use of:
o Cheap human labour,
o Vast amounts fossil-based energy and water
o Synthetic materials, hazardous chemicals and most regrettably,
o A humongous amount waste.
This makes the mainstream fashion industry, generally known as “fast fashion” to be the 2nd most polluting industry globally.

Sustainable fashion aims to reduce these negative footprints.
UnikBlends proposes four creative DIY (Do it yourself) approaches which each person can take towards making sustainable fashion and sustainability a norm. These approaches centre around daily choices and include:

1. Acquire & Share information.
Knowledge, facts and understanding of the fashion industry, acquired from personal discoveries, enables individuals make conscientious decisions about their daily activities. These decisions would hopefully be more beneficial for mother nature.

2. Pause, Think before Shopping
Considering each purchase as a need versus want enables the act of conscious shopping, which aids sustainable living, which in turn is better for the environment.

3. Shop Sustainable
This is the act of conscious shopping to reduce waste generated by the end user. It is achieved by shopping for items with the following labels:
• Second Hand or Vintage
• Rent or Swop
• Upcycled
• Handmade locally
• Made from organic or bio-based materials
• Multi-functional
• Custom-made

4. Invent Sustainable Products and Services
The trend is to refashion and repackage products and services such that they offer more value to the end user and eliminate environmentally harmful processes as well as waste currently generated. Innovative science and technology is offering possibilities to revolutionize the fashion industry.

UnikBlends offers unique outfits and accessories, made from environmental friendly materials and processes, such that people are authentically happy with colourful, customized and sustainable products designed by talented designers.